Mondelēz International Comes to the 2nd China International Import Expo with Best-selling Brands | 2019 Press Releases | China | Mondelez International, Inc.

Mondelēz International Comes to the 2nd China International Import Expo with Best-selling Brands

SHANGHAI, November 6, 2019 – Mondelēz International, the global snacks leader, participated in the second China International Import Expo (CIIE) with an eye-catching booth at the 8.1 Hall of food and agriculture. Mondelēz International has made the exhibition floor colorful with more than 100 kinds of products, ranging from over 10 leading brands and imported from 11 countries. The products cover multiple categories including biscuit, chocolate, chewing gum, candy, powder beverage, and cheese. Visitors to the booth are able to enjoy the first bite of them in China ahead of the local consumers. Mondelēz Overseas Flagship Store on Tmall also went live together with the unveiling of CIIE, making it more convenient for Chinese consumers to enjoy these great products from abroad.


Mondelēz International’s attendance at the expo for the second consecutive year attests to the importance of the China market to the company as well as its commitment for a long-term development here. Joost Vlaanderen, President of Mondelēz Greater China, was actively involved in various activities during the CIIE. At the Belt & Road Eco-Agriculture and Food Safety Forum in which he was invited to be one of the panelists, he said: "China is a dynamic and rapidly changing market with huge potentials and a continuously optimizing business environment. We aspire to satisfy the needs of our Chinese consumers through market strategies with more agility, speed, bold innovations while greatly attending to high product quality.”


He stressed that China is a vital strategic market for Mondelēz International, which kept the momentum of growth for the past two years. “We believe that China will be the largest contributor to the growth of the global snacks market, and Mondelēz China has become an important engine driving the company’s growth around the world.”


And he highlighted the significance of CIIE: “CIIE provides a fantastic platform for our company, which creates many opportunities for us to exchange ideas and build partnerships. It also helps us demonstrate our purpose through our exhibition, which is to empower people to snack right."


Having been in China for 35 years, Mondelēz has carefully selected the brands and products for this year's CIIE: some of the brands carry the childhood memories of Chinese consumers, some are globally famous brands, and some are all-new brands making their debut in China. For example, the cracker brand Ritz and the powder beverage brand Tang have been in China for over 30 years, and their exhibited products are those with flavors popular in Japan and Southeast Asia. While the chocolate brand Toblerone from Switzerland, the chocolate brand Cote d'Or from Belgium, the chocolate biscuit brand LU from France are showcasing many gift-wrapped high-end products; and the fruity gummies from the Australian brand TNCC, as well as the unique puffed snacks from the brand Fonzies are new products that are children's favorites in other markets. It is worth mentioning that Cadbury, the famous chocolate brand once familiar to and loved by Chinese consumers, will catch the attention of Chinese consumers again at this year's CIIE. Its chocolate products of multiple flavors will also be sold as featured products on overseas flagship store of Mondelēz.


Mondelēz International has been making relentless efforts to pursue sustainable development and promote "Mindful Snacking". It provides consumers with a more wholesome and mindful snacking concepts and encourages them to enjoy snacks in the “right” way. The company uses ingredients that are trusted and known to the consumers, and produce in a way that is safe and healthy. Dedicated to providing more innovative snacks for consumers, the company’s determination is evidenced by products representing the company’s signature sustainability programs such as Cocoa Life program, as well as those that are good for people's well-being. With this, the company wants to help consumers find the right balance between snacking and health, and to empower them to snack right.