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Mondelez China, Tencent and Carat sign Joint Business Partnership to Build an Open and Win-win Digital Marketing Ecosystem


Oct 22nd 2015, Shanghai - Mondelez China, the snacking powerhouse, Carat China, the media communications agency and Tencent signed the Joint Business Partnership (JBP) agreement in Shanghai with Amplifi as one of the contributors. The four parties together witnessed the significant partnership formed in the marketing area.

At the signing ceremony, Stephen Maher, President of Mondelez China said: “At Mondelez China we are committed to creating delicious moments of joy for our consumers. Tencent is one of the largest and one of the most successful internet platforms connecting with consumers and enhancing users’ experience. Under the macro environment of “internet +”, today’spartnership with Tencent is an example of our commitment to delivering sustainable growth by building on our strong portfolio of brands across China. The Partnership will enhance our capabilities in key areas of growth including e-commerce, content monetization and data-driven consumer insights. Our previously successful digital campaigns on Tencent for Oreo, Chips Ahoy! and Stride already proved to be a good start for the partnership today”

Commenting on the significance and value of the partnership, SY Lau, Senior Executive Vice President of Tencent, President of its Online Media Group said: “With the trend of everything becoming mobile, video and life-style, internet has become the key driver of the consumption transformation in China market. The variety of engaging ways, convenience of sales & payment channels and extensive sources of user data are the solid foundation for us to move to the next level.” “We are very confident that Tencent and Mondelez will work together to stay at the forefront of the digital technological development in China and paint our new future”, Lau added.

Adil Zaim, CEO of Carat China said: “The online experience is becoming much more personalized for consumers. A key part of this Joint Business Partnership is sharing expertise across Mondelez, Tencent, Carat and Amplifi. We are excited to work together to create partnership that will drive transformative business growth.