Mondelēz International and D.E Master Blenders 1753 Complete Coffee Transactions | 2014 Press Releases | China | Mondelez International, Inc.

Oreo Thin Wins the Nielsen Breakthrough Innovation Awards

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Nielsen Greater China announced the winners of its inaugural Breakthrough Innovation Awards and released its Breakthrough Innovation Report at its fourth Consumer 360 Forum on. The awards honor the past year's most successful product launches in China, and the report details new data and insights on consumer demand and product innovation. Oreo Thin was recognized on the brand’s breakthrough innovation.

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Oreo Thin is a new generation of sandwich biscuit, which innovatively answers young female’s craving for delicious taste while addresses their need for a light treat that’s not too sweet and matches with their sophisticated lifestyle. Format wise, it is still aligned with the Oreo’s classic sandwich that consumers loves.

Mr. Jacky Cao, Marketing Director, Oreo, Mondelez China Biscuits said: “Oreo Thin is an excellent illustration of local market knowledge and execution. It is something that would not have been created without fully understanding the Chinese consumers”

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Creating game-changing innovation is challenging, and turning it into enduring sales is even harder. The Breakthrough Innovation Awards celebrate this exceptional triumph by companies. From July 2013 to June 2014, Nielsen studied 24,654 consumer packaged products that were introduced to the market and determined which products were true breakthroughs in their categories. Only 15 products met the rigorous criteria. Winners are wide ranging from local enterprises, multinational corporations and foreign brands.