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Mondelēz China introduces belVita breakfast biscuits to local market

belVita brings a new breakfast alternative with nutrition, taste and convenience

Shanghai, October 13, 2015 – Mondelēz China announced plans to introduce belVita breakfast biscuits to the local market today, following success in more than 50 markets around the world. As the global snacking powerhouse, Mondelēz China is a leading and tapping in to consumer snack trends that have been evolving around the world.


belVita breakfast biscuits are one of the company’s proudest innovations, with which the company created a new global category – breakfast biscuits. belVita breakfast biscuits were developed with a strict nutrition charter. They are made with five wholegrain cereals and are a source of dietary fiber, Vitamin A, Vitamin B2 and calcium. The biscuits guarantee high slowly digestible starch content, slow release carbohydrates, and deliver vitality for the morning.

Stephen Maher, President of Mondelēz China said at the launch ceremony, “Health and well-being is a growing consumer trend, and we are seizing on it. Our global goal is to have 50 percent of our portfolio in the well-being space by 2020, up from more than a third of total revenue today. As the market leader in biscuits, Mondelēz China is making great efforts to make the biscuit category relevant to people who have health and wellness in mind. That is why we bring belVita, a new global category –breakfast biscuits, into China.”


It is estimated China has one of the largest morning fuel markets among the global markets. The morning fuel market landscape in China is to reach over RMB 159.5 billion by 2017. While more Chinese are shifting to modern breakfast options, the fact is that they love biscuits and already consume biscuits for breakfast on rushed mornings.

“belVita breakfast biscuits break into the breakfast repertoire with a compelling benefit – nutrition, taste and convenience, delivering vitality for the morning. And the brand has achieved great popularity in Europe and North American, it is the first time we bring belVita into China. Now we have three flavors available in the China market: milk & cereal, nuts & honey and mixed berry. Each flavor has a unique and great taste. A portion of belVita with a portion of fruit, a serving of dairy, a portion of egg, belVita balanced breakfast starts the morning with vitality”, said Alexis Jacquand, Vice President of Biscuits Marketing of Mondelēz China.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with pro forma 2014 revenue of more than $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter at

Forward-Looking Statements

This press release contains a number of forward-looking statements. Words, and variations of words, such as “will,” “expect,” “intend,” “estimate,” “deliver,” “potential,” “target,” “outlook” and similar expressions are intended to identify our forward-looking statements, including, but not limited to, statements about: our future performance, including our future revenue growth, earnings per share, operating income and margins; our supply chain transformation; overheads and overhead cost reduction initiatives; productivity; shared services capability; our investments and the results of those investments; innovation; opportunities for growth in our portfolio; our well-being portfolio and goals; growth in and revenues from e-commerce; execution of our strategy; shareholder returns; and our Outlook, including 2015 Organic Net Revenue growth and 2015 and 2016 Adjusted Operating Income margin. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, risks from operating globally and in emerging markets; changes in currency exchange rates, controls and restrictions; continued volatility of commodity and other input costs; weakness in economic conditions; weakness in consumer spending or demand; changes in consumer preferences; pricing actions; unanticipated disruptions to our business; competition; our global workforce; the restructuring program and our other transformation initiatives not yielding the anticipated benefits; changes in the assumptions on which the restructuring program is based; and tax law changes. Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including our most recently filed Annual Report on Form 10-K. Mondelēz International disclaims and does not undertake any obligation to update or revise any forward-looking statement in this press release, except as required by applicable law or regulation.