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Mondelēz China: Promoting the Healthy Growth of Children through "Joy Force"

  • More than 1,700 employee volunteers of Mondelēz China and business partners joined the "Joy Force" campaign to promote the healthy growth of children.
  • Via China Youth Development Foundation, Mondelēz China donated over 2,300 boxes of biscuits to 46 schools in 20 provinces and municipalities across China, to be used as snacks for students between classes.

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Shanghai, China, October 20, 2014 – Following the launch of the "Mondelēz Hope Kitchen-Nutrition and Health Promotion" program in August, Mondelēz China again launched the "Joy Force" volunteering campaign in October. To promote the nutrition, health and vitality of children, more than 1,700 employees of Mondelēz China and business partners will visit community schools in rural areas as well as those for the children of migrant workers, to get close to the students and teachers, to interact with them, and to promote nutrition knowledge and healthy lifestyles to them. This campaign will be implemented in nearly 46 schools of 20 provinces and municipalities, to benefit up to 20,000 students and teachers.

Following the practice in the previous five years, Mondelēz China also donated over 2300 boxes of biscuits via China Youth Development Foundation to the participating schools prior the kickoff of the “Joy Force” campaign, to be used as snacks for students between classes. Volunteering activities will also be organized during this campaign in closed conjunction with the "Mondelēz Hope Kitchen-Nutrition and Health Promotion" program. Activities such as nutrition knowledge sharing, games, active plays, as well as veggie gardens farming practice will be organized to let the students have a better understanding of the relationship between nutrition and health, to prevent obesity and other malnutrition diseases, to stimulate their enthusiasm for learning, and to understand that interaction with others can be a joyful experience.

When volunteering in the "Joy Force" campaign in Haihong Primary School in Chongming, Shanghai, Stephen Maher, President of Mondelēz China, said, "Since the campaign was initiated in 2009, our employees have contributed approximately 18,000 volunteering hours. As a leading global snacks company, Mondelēz is committed to creating delicious moments of joy. So, 'joy' is not only our consistent pursuit, but also one of our goals. Childhood is short but very important for the rest of our life. We at Mondelēz China hope every kid has a joyful and healthy childhood."

In September 2013, Mondelēz International organized with seven NGO partners, including China Youth Development Foundation, convened in the “Healthy Lifestyles Program Evaluation Workshop” in Spain, to develop a common roadmap to better measure and implement well-being interventions. Through the workshop’s consensus-building process, three critical indicators of success emerged for all healthy lifestyle programs:

  • Nutrition Knowledge: percentage of program participants who improve their nutrition knowledge
  • Physical Activity: percentage of participants who increase their daily amount of activity or play
  • Healthier Eating: percentage of participants who report increased consumption of fruits, vegetables and other fresh foods

Additionally, participants collectively identified three essential factors to ensure effective programs:

  • Strong training and developmental programs for facilitators whether they are teachers, community health promoters or NGO staff;
  • Commitment from local government, school administrators and community-based organizations; and,
  • Engagement of parents to reinforce program messages at home.

"Joy Force" is an annual and global event for the employee volunteers launched by Mondelēz International in 2009. This March, Mondelēz International also launched the "Call for Well-being" strategy to urge its employees, suppliers and community partners to join together to develop new approaches that can have a positive impact on the planet and its people. The "Call for Well-being" focuses on four key areas: mindful snacking, sustainability, community, and safety. And the call is being answered by community initiatives that inspire a dialogue around "what's the significance of a healthy lifestyle" and "how to build a healthy lifestyle."

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About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2013 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational.

About Mondelēz China

Mondelēz China (formerly Kraft Foods China) entered the China market in 1984. Headquartered in Shanghai, Mondelēz China is a leading company in the snacks business, including biscuits, candy & gum and beverages. With more than 6,000 employees, Mondelēz China has established eight manufacturing plants in Beijing, Suzhou, Shanghai, Guangzhou and Jiangmen. The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of deliciousness to consumers. Official website: www.mdlz.cn. Weibo: www.weibo.com/mdlzchina.

About Mondelēz Hope Kitchen (previously Kraft Hope Kitchen)

Mondelēz Hope Kitchen (MHK) is an iconic community involvement initiative jointly launched by Mondelēz China and the China Youth Development Foundation in 2009. This initiative aims to equip rural schools with standard kitchen utensils, provide training for teachers and kitchen staff on nutrition knowledge and the best practice in handling food, and improve the schools’ ability to serve meals and provide the students with more access to nutritious meals. By the end of 2014, 280 MHKs and 30 Delicious Veggie Gardens will be completed nationwide, benefiting 140,000 students. The program has effectively improved the dietary quality, food supply as well as the hygienic condition and standard of the schools in both food preparation and dining, and has significantly increased the students’ satisfaction for meals. In addition to equipping rural schools with standard kitchen utensils, starting from 2014, MHK will be upgraded comprehensively with the launch of the "Nutrition and Healthy Lifestyles" program, which aims to help cultivate healthy lifestyles for rural students starting from a young age through nutrition education, delicious veggie garden, and active play, to promote their balanced development, and to provide a nutrition education model for reference in rural areas across China.