"Mondelēz Hope Kitchen - Nutrition and Healthy Lifestyles" Program Officially Launched | 2014 Press Releases | China | Mondelez International, Inc.

"Mondelēz Hope Kitchen - Nutrition and Healthy Lifestyles" Program Officially Launched

  • The RMB10 million  program brings better health and cares to rural students through an integrated CSR model
  • The program will help cultivate active, happy and healthy lifestyles for rural students starting from a young age through nutrition education, delicious veggie garden, and active play

Beijing, China, August 6, 2014 – Mondelēz China and the China Youth Development Foundation (CYDF) today announced the official launch of the three-year "Mondelēz Hope Kitchen - Nutrition and Healthy Lifestyles " Program. Mr. Tu Meng, Secretary-General of CYDF, Mr. Ma Guansheng, Deputy Director of the National Institute for Nutrition and Food Safety under the Chinese Center for Disease Control and Prevention (NINFS), Mr. Stephen Maher, President of Mondelēz China, and Mr. Jiang Jianping, an expert on Nutrition Improvement Program for rural students during the compulsory education stage attended the launching ceremony together with teachers from Chengde, Hebei Province. As an extension of the "Mondelēz Hope Kitchen" (MHK) Program with more than RMB10 million of grant from the Mondelēz International Foundation, this innovative program will help cultivate active, happy, and healthy lifestyles for rural students starting from a young age through nutrition education, delicious veggie garden (DVG), and active play, to promote their balanced development, and to provide a practical model to conduct nutrition education in rural areas across China

"Mondelēz Hope Kitchen - Nutrition and Healthy Lifestyles" Program Officially Launched

Nutrition Education

  • Improve students' awareness of nutrition knowledge and help them understand what a healthy lifestyle is and how to develop a healthy lifestyle.
  • Invite experts from NINFS to develop textbooks and other supporting materials for students and teachers; launch nutrition education classes and train teachers in 80 MHK schools, benefiting nearly 40,000 students in the next 3 years.
  • Train the management personnel and cooks in 300 Mondelēz Hope Kitchens by helping them acquire knowledge about food safety, nutritious diets, and appropriate food pairing, so as to improve the nutrition and health of 150,000 rural students.
  • Focus on developing local nutrition professionals from 10 counties, with an aim to improve their professionalism, spread nutrition knowledge, and promote nutrition education in their localities.
  • Engage Mondelēz China employee as volunteers to teach nutrition class and organize various activities to promote nutrition and health knowledge.

Delicious Veggie Garden

  • Establish 10 DVGs in each of the next three years to increase the number of such gardens to 50 by 2016, so as to provide fresh vegetables for the school kitchens involved in the program.
  • Build a good platform for food and nutrition education, where students can learn the growth cycle and nutrient content of various vegetables, enjoy the fun of farming and harvesting, and develop a good habit of loving physical work and cherishing food just by planting their gardens.

Active Play

  • Encourage the students to participate in more physical exercises and fun games with increased daily physical activity time to reduce their chance of becoming obesity and overweight, and to keep a good physical condition.
  • Provide training for rural Psychical Education teachers, donate sports equipment to MHK schools, and help those schools organize sports games.
  • Help 65,000 rural students in 130 MHK schools benefit from this by 2016.

Mr. Tu Meng, Secretary General of CDFY, said: "The integrated CSR model for  education adopted by the 'Nutrition and Healthy Lifestyles’ program will be very helpful in solving the nutrition and health problems for rural students as well as in promoting healthy lifestyles in China. Over the past five years, the Hope Kitchen Program has indeed improved the conditions within rural school kitchens. MDLZ China is the first donor and pioneer. Today, we launched the Nutrition and Healthy Lifestyles Program together. It is the first holistic implementation of the next phase of Hope Kitchen Program. It marks a milestone in our initiative."

Mr. Ma Guansheng, Deputy Director of NINFS, added: "The 'Mondelēz Hope Kitchen-Nutrition and Health Program’ is very practical, comprehensive, and systematic in terms of content, implementation, and measurement. MHKs and DVGs can bring more nutritious and healthier foods to rural students and enable them to take part in field work; the ‘active play’ component encourages rural students to actively participate in physical exercises and reduce their chance of becoming overweight; and nutrition education gives rural students, parents and teachers the opportunity to learn nutrition knowledge. All this will not only play an active role in helping rural students develop healthy lifestyles and grow well, but also provide a best practice and lay a solid foundation for conducting a larger scale of food and nutrition education (食育) programs to rural students across China in the future."

Mr. Stephen Maher, President of Mondelēz China, stated: "Mondelēz China will continue to invest in the MHK Program to resolve dining problems facing some rural students, thus enabling more and more students to enjoy hot and nutritious meals. Meanwhile, we will further increase the influence of this initiative. The 'Nutrition and Health’ program co-launched by Mondelēz China and CYDF is a great achievement through our joint efforts to actively explore a new CSR model by passing on the knowledge. It will help more rural students improve their nutrition and health and develop active, happy and healthy lifestyles early on."

Mondelēz China is the pioneer to commit onto the Hope Kitchen Program. Over the past five years, the initiative has effectively improved the food quality and supply for some rural students as well as the hygiene and food serving capacity of school kitchens, has significantly increased the students’ satisfaction for meals, and has laid a good foundation for improving the nutrition and health of rural students. By the end of 2014, 280 MHKs and 30 DVGs will be completed nationwide, benefiting 140,000 rural students.