Kraft Foods China Is Officially Renamed Mondelēz China as of July 1 | 2013 Press Releases | China | Mondelez International, Inc.

Kraft Foods China Is Officially Renamed Mondelēz China as of July 1

SHANGHAI - July 1, 2013 - Kraft Foods China has completed the legal procedures and officially changed its name to Mondelēz China. The Chinese name for Mondelēz is ‘Yi Zi’ (亿滋). The new name represents not only delicious products but also a vision to bring an abundance of deliciousness and satisfaction to consumers. The Company's business and brand portfolios, including high-quality biscuits, candy, gum, coffee and powdered beverages, will remain unchanged.

Mondelēz China is an important part of Mondelēz International, a world-leading snacks powerhouse with net revenue of USD 35 billion in 2012. Mondelēz International holds the No. 1 position globally in biscuits, candy, chocolate, and powdered beverages, and the No. 2 position in gum and coffee. The Company’s operations span 165 countries worldwide. Emerging markets are an important business focus for Mondelēz International given the growing demand for snacks. Last year, emerging markets accounted for nearly 40 percent of the Company’s global revenue.

Irene Rosenfeld, Chairman and CEO of Mondelēz International, said “China has become one of our most important emerging markets. In 2012, Mondelēz China became a USD 1 billion business, and it was one of the fastest growing business units in the Company.”

Shawn Warren, President of Mondelēz China, said, “The name ‘Mondelēz’ and its local translation ‘Yi Zi’ are specially tailored for our Chinese market and for our thousands of employees; it is also very true to our ambition. Our team will continue to bring delicious moments of joy to consumers by making high-quality products, by building strong brands like OREO, by introducing delicious new products and by expanding our sales coverage and distribution across China. We have launched significant new products recently that clearly demonstrate our commitment to the China market.”

In August 2012, the Company entered the gum category with the launch of Stride. Since launch, Stride has been a key driver of excitement and growth of the overall gum category in China.

In May 2013, Mondelēz China launched Golden OREO nationally. Golden OREO was developed in the Company’s Asia-Pacific Research and Development Center in Suzhou to appeal to local consumers’ taste preferences. The product is made in Beijing at the largest OREO factory in the world.

Mondelēz China will also continue its strong support for community involvement. “Kraft Hope Kitchen,” jointly launched with China Youth Development Foundation in 2009, has also been officially renamed “Mondelēz Hope Kitchen.” Mondelēz China will continue its commitment to providing standard kitchen facilities to rural schools in China. As of the end of 2012, 200 Mondelēz Hope Kitchens have been opened across 15 provinces, and more than 100,000 students have benefited from the project. In 2013, Mondelēz China will build 50 more Hope Kitchens, 10 more vegetable gardens and conduct regular nutrition education among rural students.

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of USD 35 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and OREO biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.

About Mondelēz China

Mondelēz China (former Kraft Foods China) entered the China market in 1984. Headquartered in Shanghai, Mondelēz China is a leading company in snacks business including biscuits (Oreo, Chips Ahoy!, Uguan, TUC, Prince, Pacific and Ritz), confectionery (Choclairs, Stride and Halls)  and beverages (Maxwell House and Tang). With more than 6,000 employees, Mondelēz China has established eight manufacturing plants in Beijing, Suzhou, Shanghai, Guangzhou and Jiangmen. Former Kraft Foods completed the spin-off on October 1, 2012 and was separated into two independent companies, including the global snack business Mondelēz International, and the North American grocery business.  Mondelēz China is officially renamed as of July 1, 2013 upon its completion of the legal procedures.  The Chinese name Yi Zi (亿滋) represents the company’s vision to bring an abundance of delicious to consumers.
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