"Kraft Hope Kitchen" Evaluation Report Released in Beijing | 2013 Press Releases | China | Mondelez International, Inc."Kraft Hope Kitchen" Evaluation Report Released in Beijing

"Kraft Hope Kitchen" Evaluation Report Released in Beijing

Standard kitchen facilities effectively improve rural students’ diets, structure of food supply and hygienic standards. The project will be further enhanced by building more vegetable gardens and strengthening nutrition education, to fully improve the nutritional status of rural children.

[Beijing, May 20, 2013] China Youth Development Foundation (“CYDF”), National Institute of Nutrition and Food Safety of China Center for Disease Control and Prevention (NINFS of CDC) and Kraft Foods China held a joint press conference today on the evaluation report for "Kraft Hope Kitchen" (KHK) Project in Beijing. The report pointed out that through providing standard kitchen facilities to rural schools, KHK has effectively improved the dietary quality of rural students, structure of food supply and hygienic standards and significantly increased students’ satisfaction of food, thus laying a good foundation to improve students’ nutritional status.

Mr. Tu Meng, Secretary-General of the CYDF, Dr. Zhang Qian of the NINFS of CDC, Ms. Che Fei, Vice President of Corporate and Government Affairs of Kraft Foods China and Dr. Wang Yuying, a nutrition expert from the International Life Science Institute (ILSI) attended the conference.

In June 2012, CDC was commissioned by CYDF and Mondelez Foundation to assess the dietary habits and health level of children from 10 schools in Yunnan, Qinghai, Jilin, Anhui and Hunan provinces, which was covered by the KHK project. 929 valid questionnaires were collected in addition to in-depth interviews with the school principals and canteen staff. The findings of the evaluation are as follows;

Improved the dietary structure of rural students. KHK improved the school kitchen facilities and met the needs of the school kitchen for food storage, processing food and sterilization. The proportion and categories of daily vegetables, meat, eggs, soy products and dairy products provided by the school kitchen have increased, and this has provided the basis for the balanced nutrition of students and promotes the development of students’ body.

Lowered labor intensity and improved work efficiency. Modern kitchen facilities greatly lowered the labor intensity, improved the efficiency of kitchen staff and also reduced the expenditure of the schools to employ kitchen staffs to a certain extent.

Helped students form good hygiene habits. KHK increased the proportion of students using sterilized tableware. The canteens are equipped with pools for students to wash their hands and wash dishes.

Reduced the likelihood of students suffering from gastrointestinal diseases. KHK has helped more students form the habits of washing their hands before eating and using sterilized tableware. In addition, by offering warm meals, the chances of students suffering from gastrointestinal diseases are lowered.

Increased the meal satisfaction of students. More than 60% of students in schools with KHK agreed that the food was delicious and the meal time was delightful. The satisfaction rate of the meal is higher than that in the control school. The teachers and canteen staff are also satisfied with the hygienic conditions of the kitchens.

Tu Meng, the Secretary-General of the CYDF, said: KHK is an innovative public welfare project, which was launched by CYDF in order to address the urgent needs of primary and secondary school teachers, students and parents in the poor rural areas and it is an integral part of Hope Project. In 2009 Kraft Foods took the lead in donating the 1st KHK in Anhui Province. Encouraged by Kraft Foods’ initiatives, more than 17 enterprises also joined this public project and the total number of donated "Hope Kitchen" will exceed 1,000 this year. "Hope Kitchen" has solved the problem of some rural schools lacking of kitchen equipment, and also provided a charity model which can be replicated across society.

Dr. Wang Yuying from ILSI pointed out: "In recent years, children's malnutrition has been improved to some extent; however, children in remote poverty areas still suffer from the problem. The Chinese government has paid great attention to this issue and formulated relevant policies to improve the nutritional status of students during the compulsory education period. Under such a circumstance, the policy-oriented "Hope Kitchen" project emerged, effectively resolving the problems in some schools lacking kitchen facilities. The survey shows that "Hope Kitchen" is playing an active role in promoting the dietary quality and nutritional status of students in rural areas, setting an example for the entire society."

Dr. Wang also indicated, "While focusing on food safety and nutrition, Kraft Foods China also keeps contributing back to local communities. As the first enterprise to participate in "Hope Kitchen", Kraft Foods China has made great contributions to nutritional improvement of students in rural areas. Although "Hope Kitchen" has gradually taken shape at present, there's still a long way to go, which needs more efforts from government agencies and social forces."

Ms. Che Fei, Vice President of Corporate and Government Affairs, Kraft Foods China, said: Over the past 4 years, Kraft Foods China has been committed to expanding the social influence of KHK and our employees and business partners were actively involved. The intention of the project was to improve the dietary level of rural children. The evaluation report shows that the project has gained initial success and we are gratified at the results. At the same time, Ms Che Fei also said that Kraft Foods China will work closely with the CYDF and further optimize and upgrade the project through four initiatives:

Conduct regular nutrition education. KHK will carry out regular nutrition education aiming at students, teachers and kitchen staff, which includes nutrition knowledge, development of good eating habits and hygiene practices, and recognition and respect of foods via working in "Delicious Vegetable Gardens".

Kraft Foods China hopes that the nutrition education program can help teachers, students, and kitchen staff to learn more about healthy dietary nutrition, enable the existing kitchens to be properly and fully used, and provide a role model for the government to improve the nutrition education on students and carry out related education activities.

Establish 50 more KHK in China. Kraft Foods China will invest RMB 2 million to build 50 more new kitchens and upgrade the kitchen facilities in 2013.

Build 10 more "Delicious Vegetable Gardens". As an extension of KHK, Kraft Foods China will encourage schools with kitchens to grow vegetables and raise livestock to provide additional nutrition supplies. At present, two pilot projects have been operated in Huazhou, Guangdong Province (2011) and Huailai, Hebei Province (2012), and 10 projects will be rolling out in 2013.

Expand the influence of KHK. Kraft Foods China will continue to encourage employees and partners to participate in the project. In the past years, Kraft Foods China and its business partners have donated RMB 22 million in cash and goods to the project and expanded the social influence through the volunteer activities, such as charity auction, fundraising, and volunteer week, etc.

The KHK evaluation report was being quoted by the Nutrition Health Report, a blue paper released by the Chinese Center for Disease Control and Prevention on May 14. The blue paper emphasizes that government and public need to make joint efforts to improve the nutritional status of children in China. KHK is a good model showing different parties’ efforts to improve nutritional status of rural children.

 
About “Kraft Hope Kitchen”

“Kraft Hope Kitchen” is an innovative community involvement project which was jointly launched by Kraft Foods and the CYDF in 2009. This project aims to equip the schools in poor rural areas with modern kitchen facilities and build school kitchens with the national hygienic standards, in order to enhance the ability of the schools to provide good meals and address the problems of the malnutrition and poor access to good meals.   So far, 200 "Kraft Hope Kitchen" have been put into operation across 15 provinces and cities nationwide and more than 100,000 students have benefited from the project. In 2013, Kraft Foods China will invest RMB 2 million to build 50 more kitchens and 10 more "Delicious Vegetable Gardens", and conduct regular nutrition education.

About Mondelez International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion.  Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index.

About Kraft Foods China

Kraft Foods entered the China market in 1984. Headquartered in Shanghai, Kraft Foods China is a leader in the snacks business including biscuits, confectionery and beverages. With about 5,000 employees, Kraft Foods China has established eight manufacturing facilities in Beijing, Suzhou, Shanghai, Guangzhou and Jiangmen. As an important part of Mondelēz International, Inc., Kraft Foods China will continue to operate under its present name until it undergoes the legal name change in 2013.

About China Youth Development Foundation

China Youth Development Foundation (abbreviated as CYDF) was founded in March of 1989, which is a 5A foundation. Its mission is to help the youth improve their abilities and create a sound growth environment for them via subsidy services, expression of their interests and social advocacy. In October of 1989, CYDF initiated the Hope Project and made it the non-governmental program for public good with the most extensive social participation and greatest influence. By the end of 2012, the Hope Project has raised the fund of RMB 8.73 billion.

About National Institute for Nutrition & Food Safety of Chinese Center for Disease Control & Prevention National Institute for Nutrition & Food Safety of Chinese Center for Disease Control & Prevention, established by Chinese government, is a public welfare institution to implement technical management and services of national-level disease control and prevention and public health. Its mission is to prevent and control diseases, disability and harms so as to create a healthy environment, maintain social stability, and guarantee national security. Its tenet is relying on scientific research for disease control with talents as the backbone. Under the leadership of the Ministry of Health, it plays its role of technical management and services, centering on key tasks of national disease control and prevention, intensifying research on strategies and measures of disease control and prevention and organizing and implementing work plans for prevention and control of various diseases. It conducts operation control for various public health aspects such as food safety, occupational health, health-related product safety, radiation health, environmental health, women and child health; it reinforces technical guidance, training and quality control for national disease control and prevention and public health services; it plays a central role in capacity-building of disease prevention, emergency and public health information.

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