Gifts That Will Touch Friends' Heart | 2013 Press Releases | China | Mondelez International, Inc.

Gifts That Will Touch Friends' Heart

Strategies for Giving Spring Festival Gifts to Keep Close with Friends

Chinese New Year (CNY) is the most important festival of the year in China when relatives and friends get together. How can we select gifts that are both appropriate and special so as to touch people’s hearts? 

Strategy 1:  A touching gift for recipient

The great variety of Spring Festival gifts in the market can leave people be dazzled and difficult to decide. For families with children, the best choice would be biscuit gift tin that contains fun and exciting elements.  For instance, Oreo’s CNY gift tin is loved by both children and adults. “Twist, lick and dunk” – is the iconic way of enjoying the cookie and a hit among people. It’s just right for sharing by the whole family at get-togethers to start the CNY with fun. Oreo comes in a variety of flavors that appeal to children: double fruits, strawberry, original or Birthday Cake flavors.
 

Strategy 2: A gift with packaging that symbolizes good fortune and blessings

The sense of festivity when giving gifts is essential to Chinese people. For CNY, it’s important to pick ones that with packaging representing good fortune and happiness. Oreo CNY gift tin not only comes in the Classic Blue, but also in Chinese red and Festival Yellow with ribbon strips, representing a real festive spirit.

Strategy 3: Thoughtfulness is priceless

The most important thing about gift giving is the conveyance of good wishes. The “right” gift is a good gift. The number one rule is to be aware of the recipient’s needs, and choose an appropriate and special gift. If you can’t give the gift personally, it would be a good idea to check out our online campaign Get Together to Celebrate CNY only with Oreo which will facilitate you to CNY wishes and blessings to your beloved ones. For details, please visit http://oreofans.qq.com/

Media Contacts:

Regina Hui
+86 (21) 6080 8368
regina.hui@mdlz.com
Lin Wan
+86 (21) 6080 8211
lin.wan@mdlz.com