Oreo, Maxwell House and Halls Awarded as China’s "100 Trusted Brands" | 2011 Press Releases | China | Mondelez International, Inc.

Oreo, Maxwell House and Halls Awarded as China’s "100 Trusted Brands"

Oreo, Maxwell House and Halls Awarded as China’s "100 Trusted Brands" Kraft Foods is shortlisted for "Outstanding Contribution in Food Safety & Public Health"

Shanghai, China, August 18, 2011 — "Oreo", "Maxwell House" and "Halls", three of Kraft Foods'  brands each recently received the "100 Trusted Brands" award presented by China Business News. Kraft Foods is also on the final list of contenders for the inaugural "Outstanding Contribution in Food Safety & Public Health" award which will be unveiled next month.

"Make food that is safe to eat" is on the top of Kraft Foods "Code of Conduct". "We are fully aware of our social responsibility as the world's leading food company. Ensuring the safety and quality of our food is always the number one priority." said Ms. Che Fei, Vice President, Corporate Affairs, Kraft Foods China, when accepting the awards on behalf of the company. "The fundamental premise for food safety is the implementation of strict standards. We strictly control food safety 'from farm to table' throughout the entire supply chain, from supplier management model to product design, and from manufacturing processes to product distribution."

Kraft Foods employs a comprehensive quality-chain management system to ensure that Kraft Foods' products are safe and high-quality. It's based on ISO9001:2000 and HACIP, the internationally recognized family of strict quality management standards. In addition, Kraft Foods supplement the ISO standards with safety and quality standards developed specifically for its business. Before Kraft Foods buy ingredients or raw materials from any supplier, anywhere in the world, it conducts an audit of their facilities and food safety and quality management systems to make sure they meet Kraft Foods'  "Supplier Quality Expectations".

In addition, Kraft Foods has established strict quality and safety control procedures for its production in China. All food labels are in strict compliance with food safety regulations. In keeping with the global standards, Kraft Foods China provides training for its "Special Situations Management" teams and they are able to take decisive measures to protect consumers' interest in cases involving food safety. The company's consumers'  hotline operates 9 hours a day throughout the weekdays to handle consumers' inquiries and maintain communication with consumers.

The "Outstanding Contribution in Food Safety & Public Health" award is initiated by China Business News with the aim of commending outstanding contribution in food safety and public health, as well as their dedication to set correct value systems for the food industry. As an important component of the "Outstanding Contribution in Food Safety & Public Health" award, "100 Trusted Brands" award is given to 100 quality brands following public survey of food brands in the market conducted by an independent third-party organization – Ipsos – with overall evaluation based on their brand reputation, consumer reliance and brand scale, etc. It is therefore not surprising for Kraft Foods' "Oreo", "Maxwell House" and "Halls" to emerge winners from over 1,000 brands. "Oreo", which was born 100 years ago in US, is the superstar and biscuit king of Kraft Foods family, as well as a pronoun of chocolate flavor sandwich cookies worldwide. "Maxwell House", first launched in China in 1984, soon became one of the favorite coffee brands of Chinese consumers for its "Good to the last drop" flavor. "Halls" has already become synonymous with "mint drop" in the minds of consumers in China with "vapor action" formula using a combination of menthol and eucalyptus.


Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2010 revenue of $49.2 billion, more than half of which was earned outside North America. Twelve of the company's iconic brands -- including Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident and Tang -- generate revenue of more than $1 billion annually, and 40 have been loved for more than a century. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. For more information, visit kraftfoodscompany.com and facebook.com/kraftfoodscorporate.

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Regina Hui
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Lin Wan
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