Fulfill Social Responsibilities, Achieve Delicious Success Together | 2010 Press Releases | China | Mondelez International, Inc.

Fulfill Social Responsibilities, Achieve Delicious Success Together

Kraft Foods China & its business partners Committed to improves the nutrition of rural kids with Kraft Hope Kitchen Project

(August 18, 2010 --  Shanghai, China)  Today, the Kraft Foods China Business Partner Seminar 2010, themed “Fulfill Social Responsibilities, Achieve Delicious Success Together” were held in Shanghai. Chen Yanyun, Deputy Secretary-General of China Youth Development Foundation, Lorna Davis, President of Kraft Foods China, and 70 representatives of Kraft Foods China’s business partners attended the event. President Lorna Davis announced that the RMB700,000 donations from Kraft Foods China’s business partners will be made to the China Youth Development Foundation to build 25 new school kitchens for rural schools in China. Kraft Foods China will donate equal amount of product to these schools to support its business partners’ charity efforts.

Since the launch of Kraft Hope Kitchen in October, 2009, Kraft Foods China has been inviting its business partners to participate in this meaningful charity project. To date, close to RMB1 million donations have been made by the business partners. This is the first important step for Kraft Hope Kitchen to become a public charity platform.

Lin Zhuohui, General Manager of Zhuogaotai (Guangzhou) Packaging Co., Ltd. , who were among the first group of donors to Kraft Hope Kitchen, said: “I was raised in the countryside and experienced the hardness of poverty during my childhood. A piece of biscuit was a heavenly gift for a rural kid.. I’ve also been to some sugar-producing areas in Guangxi, Yunnan provinces and witnessed farmers’ joy from a good harvest as well as their helplessness in cases of natural disasters. Therefore, upon receiving the invitation to join the Kraft Foods Kitchen, I immediately made the decision to participate in this meaningful social charity endeavor.” Lin Zhuohui will personally donates RMB 50,000 every year to KHK project, and his company will also donate a sum equivalent of 0.1% of total business revenue with Kraft Foods China to build more Kraft Hope Kitchens across the country. “I firmly believe that under the leadership of CYDF and Kraft Foods, the Kraft Hope Kitchen project will become a powerful charity effort that benefits the rural Children.”

Nancy Xu, Director of Procurement of Kraft Foods China and organizer of this fund raising event, says, “We know that many people and enterprises were willing to share their love and help others by taking action but could not find a proper way to do so. The Kraft Hope Kitchen program has provided them with an open, transparent platform. Since of the launch of KHK in October 2009, we have received donations from near 50 business partners, with a sum of about RMB 1,000,000. Such warm love has deeply moved us.”

Since the launch of Kraft Hope Kitchen in October, 2009, Kraft Foods China has been inviting its business partners to participate in this meaningful charity project. To date, close to RMB1 million donations have been made by the business partners. This is the first important step for Kraft Hope Kitchen to become a public charity platform.

The Kraft Hope Kitchen program is a charity event jointly initiated by Kraft Foods and the China Youth Development Foundation, with the aim of improving the dietary nutrition of countryside school children and enhancing the awareness of nutrition and health among rural teachers, kitchen staff and parents. Chen Yanyun, Deputy Secretary-General of China Youth Development Foundation, expresses: “We appreciate the generosity of Kraft Foods business partners. At the same time, we thank Kraft Foods China for promoting and organizing this fund-raising event. It was a very successful attempt at promoting the Kraft Hope Kitchen program to the whole society. Hopefully, in the near future, the Kraft Hope Kitchen program can evolve into a well-known charity platform attracting more and more volunteers and donors to the effort of improving rural children’s nutrition and health.”

Kraft Foods China President Lorna Davis says, “We want to help improving rural school children’s food and nutrition by building school kitchens and providing nutrition education to school teachers. Meanwhile, we wish more enterprises and individuals can join us in this charity effort because children is the future of our society.”

Kraft Hope Kitchen Program

Kraft Hope Kitchen is a joint charity project initiated by Kraft Foods and the China Youth Development Foundation. This program is dedicated to improving the dietary nutrition of countryside school children and enhancing the awareness of nutrition and health among rural teachers, kitchen staff and parents. Kraft Hope Kitchens was launched in October, 2009. Since then, 100 standardized school kitchens have been completed in 100 Project Hope Schools in 5 provinces – Anhui, Yunnan, Jilin, Hunan and Hebei. These kitchens have been providing hot meals to more than 50,000 rural children with immediate benefit. Each standard Kraft Hope Kitchen is equipped with regular kitchenware, a refrigerator, a disinfection cabinet, as well as guidelines on dietary nutrition and food safety practice. More importantly, volunteers will be recruited on a long-term basis from inside Kraft Foods and from all walks of life to train rural teachers’ knowledge about food hygiene and nutrition. The goal is to impart practical skills to them so that food nutrition and hygiene become part of the normal school operation.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world’s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

Media Contacts:
Regina Hui
+86 (21) 6080 8368
regina.hui@mdlz.com
Lin Wan
+86 (21) 6080 8211
lin.wan@mdlz.com