A Delicious New Hope | 2009 Press Releases | China | Mondelez International, Inc.

A Delicious New Hope

Kraft Foods China and China Youth Development Foundation kicked start the first Kraft Hope Kitchen in China’s Anhui Province

(October 15, 2009 -- ANHUI, CHINA)  With the Banner of “Kraft Hope Kitchen” slowly unveiled in the Miaochong Hope School, which is located in Anhui Province’s Dabie Mountain region, the world’s second largest food and beverage company Kraft Foods Inc, in partnership with China Youth Development Foundation (CYDF), announced the official launch of the “Kraft Hope Kitchen” project. From now on, the first hope school kitchen that is built to national food safety standard will be put into operation in the Miaochong Hope School.

"Kraft Hope Kitchen" is a social responsibility project co-founded by Kraft Foods China and China Youth Development Foundation, aimed at improving the nutrition of the food served to the Hope School students, and raising the nutrition and health consciousness of rural hope school teachers and students. The RMB5.5 million charity project, which includes RMB1.25 million Kraft biscuits donation, will help to build 100 “Kraft Hope Kitchens” in 100 Hope Schools in the rural regions of Anhui, Yunnan, Jilin, Hunan, and Hebei provinces by the end of 2009. More than 50,000 rural school children and teachers will benefit from this project.

Every Kraft Hope Kitchen will be equipped with standard set of kitchen ware, fridge, disinfector, and guidance poster on nutrition knowledge and sanitation procedures. More importantly, both parties will offer trainings to rural school masters and teachers on food safety and nutrition, as well as recruit volunteers among Kraft Foods employees and the general public to teach and play with rural children so that they will be capable to develop by themselves in the long run.

China Youth Development Foundation Deputy Secretary-General Wang Min, Anhui Youth League Secretary General Wang Hong, Anhui CYDF General Director Cao Yong, and Chairman and President of Kraft Foods China Ms. Lorna Davis, together with 70 Kraft Foods employee volunteers, witnessed the unveiling of the brand new “Kraft Hope Kitchen” in the Miaochong Hope School. Students presented two gifts for Ms. Lorna Davis – a drawing of students holding hands with Kraft Foods employees, and a jar filled with lucky stars with the students’ delicious dreams written in the stars. The MiaoChong “Kraft Hope Kitchen” will become a “model school kitchen” for all the other hope schools to follow its example on improving food, nutrition and sanitation consciousness and procedures.

"Kraft Foods' global higher purpose is to 'Make Today Delicious." This not only means that we provide consumers with delicious food and experience, the vision also includes our wish to contribute to the society." Chairman and President of Kraft Foods China Ms. Lorna Davis said, "We will work closely with the China Youth Development Foundation to make Kraft Hope Kitchen an open social charity platform to invite more enterprises and individuals who are interested in helping the less privileged children, so that we can work together to bring more delicious and nutritious food and moments for the children in rural China.”

This year marks the 20th anniversary of Project Hope School. Over the past 20 years, with the support of the China Youth League Central Committee, China Youth Development Foundation has successfully initiated and implemented Project Hope School. It has made outstanding contributions to aiding primary schools, improving teaching facilities and financing poor students in rural China. The Deputy Secretary-General of China Youth Development Foundation, Ms Wang Min, said at the ceremony, "With the launch of the Kraft Hope Kitchen, Kraft Foods China and China Youth Development Foundation joined hands to push the Hope School Project onto a new stage. This project will help the rural school children to eat better, healthier and more nutritiously. The significance of this project is that it will help to bring up a healthier and stronger generation for China’s future development."

Before starting this project, China Youth Development Foundation and Kraft Foods China carried out field study for 106 rural Project Hope Schools in 17 Chinese provinces. In the schools researched, only half of them have a kitchen, and not even one is fully equipped with essential kitchen equipments. The Canteen cooks are dominated by rural women who have no health certificates. Nearly 70% of the children feel hungry in class. Having clean, delicious, healthy and nutritious diet is their major hope. "When we gave the children cookies, they looked so happy as if having a festival. Some girls don’t want to eat them right away but save them until tomorrow." A volunteer doing research in Yunnan Province observed. "Most of the children we met lacked nutrition. This is actually the reflection that their families have inadequate economic capability or nutrition knowledge. Compared with the need to survival and studying for these kids, nutrition is sacrificed.

"Kraft Foods' global higher purpose is to 'Make Today Delicious". This not only means that we provide consumers with delicious food and experience, the vision also includes our wish to contribute to the society." Chairman and President of Kraft Foods China Ms. Lorna Davis said, "We will work closely with the China Youth Development Foundation to make Kraft Hope Kitchen an open social charity platform to invite more enterprises and individuals who are interested in helping the less privileged children, so that we can work together to bring more delicious and nutritious food and moments for the children in rural China.”

As the world's 2nd largest food and beverage company, Kraft Foods has cooperated with many charitable organizations in China over the past 2 decades through cash and food donations, mainly to help rural children and disaster relief groups. The initiation of the Hope Kitchen project will give Kraft Foods China employees a focus point to volunteer in the area of fighting hunger and providing nutrition to rural Chinese children.

About Kraft Foods

Kraft Foods (www.kraftfoodscompany.com) is determined to bring the vision “Make Today Delicious” to the customers in 150 countries. Our 100,000 employees work tirelessly to make delicious food consumers can never forget. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Côte d’Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world’s second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.

Media Contacts:
Regina Hui
+86 (21) 6080 8368
regina.hui@mdlz.com
Lin Wan
+86 (21) 6080 8211
lin.wan@mdlz.com