Well-Being Snacks

Well-Being Snacks

For us, it begins with our consumer. Globally, people are increasingly interested in well-being for themselves and for their families. People are interested in and are more attune to the connection between what they eat and their health. Their preferences are evolving and they are demanding a more holistic approach to their well-being.

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That’s why at Mondelēz International, our goal is to be a global leader in well-being snacks. Helping people enjoy the snacks they love and stay in balance is our primary mission. Since 2013, we made strong progress against our first set of global well-being targets – meeting, and in some cases exceeding our nutrition and portfolio goals.

Building upon those achievements, we have evolved our well-being portfolio approach to address those areas that are important to consumers. We know we can meaningfully enhance the well-being of people around the world by focusing where we can have the greatest impact within our portfolio. Our three pillars of action are:

  • Expanding 10 existing well-being brands in our portfolio, with the goal of growing them at twice the rate of our base portfolio.
  • Renovating and improving the nutrition and ingredient profile of our biggest-selling brands.
  • Continuing to inspire consumers to snack mindfully and planning to deliver 15 percent of our revenue from our portion control snacks.

We believe our approach is better aligned with what consumers are looking for in their snacks. We will continue to deliver great tasting sacks that offer good nutrition, made with ingredients people know and trust; provide clear and simple nutrition information to help people snack mindfully; and partner with others to deliver positive impact on the well-being of people and planet.