Trident | Gum & Candy | Brands Detail | China | Mondelez International, Inc.


Trident is a great chewing gum brand with history dating back to 1959. It was the world’s first sugar-free gum. For years, Trident was promoted with the slogan, "Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum". Trident has been a huge success in multiple countries and regions over the years, and one of the important factors behind its success has been innovation. Trident has constantly met consumers' changing needs in different periods through its strong innovation capability.

Now Trident has come to China, where its name is "清至" (qing zhi), and it is bringing Chinese consumers a brand-new gum experience. Meeting Chinese consumer’s demand for "clean & fresh" in gum category, Trident has been tailored for the Chinese market and has three key selling points:

  • Superior taste.
  • Stylish packaging.
  • Unique flavor sparks clean & fresh feeling