Prince | Biscuit | Brands Detail | China | Mondelez International, Inc.



History of Prince

As a worldwide well-known biscuit brand from Europe, Prince was introduced to the Chinese consumers in 1994. In China, Prince has three product series: Prince Sandwich, Prince Cookie and Prince Crispy More.



Prince in China

In 2010, Prince cooperated with Aobi, a popular online SNS, to launch "The Prince's Happy Adventure". The game not only introduced Prince Karlf, Princess Dora, and other roles favored by children, but also gave ten differently-shaped biscuits with different magical codes, providing kids a special language to communicate with friends. The campaign successfully attracted over 20 million children to participate online and was crowned with the Bronze Lion Award for Best Consumer Engagement at the Cannes Lions 58th International Festival of Creativity in 2011. This prestigious award is the highest global honor won by advertisements created in China.

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Prince Products